Blog

R&D, Sales, Production of various high-temperature ducts

Hunan Rongxin Air Duct's Study and Practice on Changsha Zhongqi Power Website

Sep 07,2025

Hunan Rongxin Air Duct's Learning and Practice on Changsha Zhongqi Power Website

During its participation in the professional training and practical projects organized by the Changsha Zhongqi Power website, Hunan Rongxin Air Duct achieved comprehensive capability enhancement in the field of digital marketing through systematic learning and hands-on exercises. The company's technical team not only deeply mastered core knowledge modules such as SEO optimization, content marketing strategies, and user behavior analysis, but also learned how to use big data tools for market trend analysis through customized courses. During the three-month in-depth cooperation, Rongxin Air Duct transformed theoretical learning outcomes into actual business breakthroughs, with its official website undergoing a comprehensive upgrade from structure to content. The technical team restructured the website's information architecture, adopting a flat navigation design to make product classification logic more aligned with user search habits, resulting in a 40% increase in page loading speed and 100% mobile adaptation rate. In terms of content presentation, 3D product model displays and AR virtual experience features were introduced, allowing customers to gain an in-depth understanding of the technical parameters and installation effects of the air duct system through multi-dimensional interactions. This innovative display method led to a 65% month-on-month increase in product inquiries, and the average customer dwell time extended from 2.3 minutes to 5.8 minutes. Leveraging the intelligent analysis system provided by Zhongqi Power, Rongxin Air Duct established a complete market monitoring system. By tracking the heat changes of over 2,000 industry keywords, it accurately captured the demand growth trend for environmentally friendly ventilation equipment, timely adjusted its R&D direction, and launched the ECO series air duct products that meet national energy-saving standards. This series captured a 15% share of the niche market within three months of launch, validating the effectiveness of data-driven decision-making. In terms of brand communication, the company actively participated in the "Industrial Intelligent Manufacturing Month" online exhibition organized by Zhongqi Power, achieving over 500,000 exposures per event through innovative formats such as live streaming sales and VR factory tours. Coupled with precisely targeted SEM advertising strategies, brand keyword search volume tripled, and social media interaction increased by 400%. Notably, through optimized landing page design, the online inquiry conversion rate rose from 1.2% to 3.7%, effectively reducing customer acquisition costs by 55%. This cooperation experience not only brought short-term performance growth but also built a sustainable digital marketing system. Rongxin Air Duct has now established a dedicated digital operation team and a monthly data review mechanism, forming a closed-loop management model of "learning-practice-optimization." Looking ahead, the company plans to jointly build an industry big data platform with Zhongqi Power, sharing user profiles and demand forecasting models to develop more forward-looking customized solutions, continuously consolidating its leading position in the ventilation system field.